Clear answers to your marketing questions

How long does SEO take to show results? Most businesses see meaningful movement in 3–4 months, with significant gains by 6–9 months. Competitive niches take longer; local and long-tail terms move faster. Read answer What is Answer Engine Optimization (AEO)? AEO is optimising your content so AI answer engines (ChatGPT, Gemini, Perplexity, Google AI Overviews) cite you as the source, using clear answers, structured data and FAQ formatting. Read answer Why is my website not ranking on Google? Common causes: weak or thin content, technical/indexing issues, slow site speed, no backlinks, targeting keywords that are too competitive, or missing local signals. Read answer How do I rank higher in my city? Optimise your Google Business Profile, build city-specific landing pages, earn local citations and reviews, and use LocalBusiness schema with consistent NAP details. Read answer Why are my Google Ads getting clicks but no conversions? Usually a mismatch between ad and landing page, weak targeting, missing conversion tracking, or a slow/unclear landing page. Fix intent-to-page alignment first. Read answer How much should I spend on Google Ads? Start with a budget that can generate ~15–30 conversions/month so the algorithm can learn — often ₹30k–₹1L/month for SMBs, depending on your cost-per-click and goals. Read answer What is a good conversion rate for Google Ads? Search ad conversion rates average 3–6% across industries; 7%+ is strong. Landing page quality and offer clarity matter more than the ad itself. Read answer Facebook Ads vs Google Ads — which is better for my business? Google captures existing demand (people searching), Meta creates demand (interrupting with a great offer). Most businesses benefit from both, weighted to their goal. Read answer Why are my Facebook ads not performing? Common causes: weak creative, too-narrow or too-broad audiences, no offer, ad fatigue, or missing the Meta Pixel for tracking and optimisation. Read answer How much do Meta (Facebook/Instagram) ads cost? You control the budget entirely. SMBs often start at ₹20k–₹60k/month. What matters is cost-per-result, which we optimise down over time. Read answer How do I rank in the Google Map Pack (local 3-pack)? Optimise and verify your Google Business Profile, gather consistent reviews, keep NAP consistent everywhere, and build local, city-specific content and citations. Read answer Why do I need a Google Business Profile? It's the single biggest local ranking factor and often the first thing customers see — showing your hours, reviews, photos, location and a direct call/route button. Read answer How do I get more Google reviews? Ask every happy customer with a direct review link, make it effortless, respond to all reviews, and never buy fake ones. Consistency beats volume spikes. Read answer How do I improve my website's loading speed? Compress and lazy-load images (use WebP), minimise JavaScript, use caching and a CDN, and avoid heavy page builders. Aim for LCP under 2.5s. Read answer What makes a landing page convert? One clear goal, a strong headline matching the ad, benefit-focused copy, social proof, a single obvious call to action, fast load and mobile-first design. Read answer How much does a business website cost? A quality small-business site typically ranges from a simple brochure build to a custom, SEO-optimised site — priced by scope, pages and functionality. We quote transparently after understanding your goals. Read answer