Unique marketing moves that grew real brands
The clever, unconventional methods companies used to boost sales and grow — and what your business can borrow from each one.
Aloe Blacc
Aloe Blacc's Innovative Brand Partnerships Drive Substantial Growth
Glossier
Glossier's Social Media Engagement Strategy Drives 600% Revenue Growth
GoPro
GoPro's User-Generated Content Strategy Drives 30% Sales Growth
Fenty Beauty
Fenty Beauty's Inclusive Marketing Drives Unprecedented Growth
Patagonia
Patagonia's Activism Marketing Drives 30% Sales Growth
Lush
Lush's Experiential Retail Boosts Sales by 30%
Mailchimp
How Mailchimp grew with freemium model
Blendtec
Blendtec's Viral Marketing Strategy Drives 700% Sales Growth
Slack
Slack's Freemium Model Drives Explosive Growth
TOMS Shoes
TOMS Shoes' One-for-One Model Fuels Remarkable Growth
Old Spice
Old Spice's Social Media Campaign: A Fresh Approach that Revolutionized Brand Engagement
Red Bull
Red Bull's Extreme Sports Sponsorships Propel Brand Growth
Guerrilla Marketing
Guerrilla Marketing's Unexpected Public Stunts Drive 150% Sales Growth
Warby Parker
Warby Parker's Home Try-On Program Drives Rapid Growth
Nike
Nike's Influencer Collaborations Drive Remarkable Growth
Old Spice
Old Spice's Social Media Campaign Boosts Sales by 125%
Coca-Cola
Coca-Cola's Personalized Bottles Drive 4% Sales Growth
Dropbox
Freemium Model Drives Dropbox's Explosive Growth
Airbnb
Airbnb's Referral Program Drives Exponential User Growth
Zomato
Witty notifications and memes made Zomato India's most talked-about food brand
Airbnb
A clever cross-posting hack put Airbnb in front of millions for free
Dollar Shave Club
A $4,500 comedy video turned an unknown razor startup into a subscription giant