Warby Parker
Warby Parker's Home Try-On Program Drives Rapid Growth
The challenge
Before implementing the Home Try-On Program, Warby Parker faced stiff competition in the eyewear market, struggling to differentiate itself and attract customers who were hesitant to purchase glasses online without trying them on first.
The unique move
Warby Parker launched the Home Try-On Program, allowing customers to select five pairs of glasses to try at home for free, for five days. This innovative approach alleviated the common hesitation of buying eyewear online by providing a risk-free way to experience the product. The strategy not only showcased the brand's stylish frames but also built consumer confidence, leading to increased conversion rates.
How it grew them
Following the launch of the Home Try-On Program, Warby Parker saw a significant increase in sales, with reports indicating a 25% growth in online sales within the first year. The program helped the brand acquire over 1 million customers by 2014, contributing to a strong brand presence in the competitive eyewear market.
What you can borrow
Small businesses can enhance customer experience and boost sales by offering a try-before-you-buy option, reducing purchase anxiety and building trust with potential customers.