Blendtec
Blendtec's Viral Marketing Strategy Drives 700% Sales Growth
The challenge
Before adopting their viral marketing approach, Blendtec struggled with brand awareness and stagnant sales, competing in a crowded market of high-performance blenders. Despite having a superior product, they had difficulty communicating its value to consumers, leading to modest sales figures and limited market penetration.
The unique move
Blendtec launched the 'Will It Blend?' campaign, featuring founder Tom Dickson blending unusual items like iPhones and golf balls to demonstrate the power and durability of their blenders. This unconventional approach utilized humor and shock value, making it highly shareable on social media platforms. The videos were short, entertaining, and easily digestible, allowing them to go viral. By creatively showcasing product capabilities in an engaging way, Blendtec captured the attention of millions, leading to increased brand visibility and consumer interest.
How it grew them
The 'Will It Blend?' campaign resulted in a staggering 700% increase in sales within the first few years of its launch. The company transformed from a niche player to a recognized brand, with the videos amassing over 300 million views by 2021, significantly expanding their audience reach and customer base. Blendtec's approach not only elevated their sales but also established them as a thought leader in the kitchen appliance industry.
What you can borrow
Small businesses can harness the power of viral marketing by creating unique, engaging content that highlights their product's features in unexpected ways, making it relatable and shareable for their target audience.